6. What data is processed in connection with marketing?

Unless you object, we use your customer data (name, gender, date of birth, address, customer number, e-mail address), your performance data (data on services purchased such as subscriptions or individual tickets) and your click behaviour on our websites or in e-mails you have received from us for marketing purposes. Please also note the section on tracking tools with regard to the evaluation of click behaviour.

We evaluate this data in order to further develop our offers in line with your needs and to send you or display information and offers that are as relevant as possible (via e-mail, letter, SMS, push messages in the app and personalised teasers on the web, in person at the ticket counter). For this purpose, we only use data that we can clearly assign to you, for example because you have registered or identified yourself on our website with your SwissPass login and purchased a ticket. We also use methods that predict possible future purchasing behaviour based on your current purchasing behaviour. The legal basis for this processing is our legitimate interest. In certain cases, under strict conditions, contact may also be made by SBB or another company involved in direct transport. Please refer to the information in the section on "joint responsibility in public transport".

You can refuse to be contacted by us, the SBB (e.g. in connection with your GA or half-fare travelcard) or by other public transport companies at any time. The following options are available to you for this purpose:

  • Every e-mail with a marketing purpose that you receive from us or other public transport companies contains a link that you can use to unsubscribe from further messages with one click.
  • If you have a SwissPass login, you can log on to https://www.swisspass.ch/ and manage your settings for receiving messages in your user account at any time.
  • You can also subscribe or unsubscribe at any counter or by telephone (+41 71 226 88 99) or email (info@ostwind.ch).

Please also note the information on the right to object with regard to the evaluation of click behaviour in the section on tracking tools.